We'll be highlighting each of the early access Prime deals to 2018 Amazon Prime Day, which lands on July 16. Not a Prime member? Sign up now for a 30-day free trial to take advantage of these deals! If you ask an Amazon Prime member what they love about the service, you'll hear all about Prime Music's unlimited streaming, Prime Video's Emmy-winning original shows, or the free two-day shipping that basically pays for the membership. You're less likely to hear about Prime's best-kept secret: Everyday Essentials. For starters, Prime members get discounts on everything from toilet paper and diapers to vitamins, Cliff Bars, and luxury beauty products. Better still, services like Subscribe & Save, WiFi-enabled Dash Buttons, and Prime Pantry's same-day delivery virtually eliminate tedious trips to the grocery store with literally the click of a button.