The average American spends more than two hours a day on social media. You’d think that would make us all experts, but far from it. Growing a social media presence and revenue streams isn’t easy, unless you know the secrets behind how the platforms work. And that’s where Udemy’s online classes come in. Groupon Coupons teamed up with Udemy to build a game-plan for growing your social media marketing skills. All you have to do is sign up for Udemy’s online courses and learn from the best.
Digital marketing and, more specifically, social media marketing is really a suite of skills you need to master in order to excel. There are dozens of social media platforms, all with different setups and strengths, and Udemy’s course catalog covers everything you need to know. And the great thing about taking online courses is that you can pick and choose the topics you’re most interested in and then go at your own pace.
There are three classes you’ve got to take to get started in social media:
It might seem a little strange that the first class we recommend isn’t actually a social media course, but this Photoshop essentials course is so important. Social media is a blend of written and visual content, and strong visuals can really make you stand out. In this 11-hour course you’ll learn how to create social media images and so much more. You’ll learn graphic design tricks of the trade about creating strong, eye-catching branding (a social media must-have), professional photo editing tips, and how to manipulate typography and images among many others. And at the end of the course, you’ll have a Photoshop portfolio with more than 20 images to show off your skills.
This behind-the-scenes course will introduce you to the inner workings of today’s top social media platforms. You’ll learn strategies for creating and optimizing paid advertising campaigns for each platform. And the real value in this course is that once you start, you have lifetime access to the constantly updated content. The platforms covered in this course are:
With over 1 billion users, Instagram is one of the most popular, and therefore, important social media platforms. The short 7.5-hour course focuses on proven strategies to target and grow engaged new followers. With professional guidance on the types of content to create and how to build a trustworthy rapport with your followers, this course includes lots of skills that will transfer to other social media platforms as well.
Social media platforms and their users vary widely, so it’s important to know what you want to accomplish on social media before you start. Not every business is a good fit for every platform. The following classes are more niche than the starter pack above, but can be essential to your own business’s success:
TikTok is the world’s fastest-growing social media option, and it is extremely popular with younger demographics, which is why social media marketers want to get in on the ground floor. This course starts with the basics of how to create a compelling TikTok account and grow followers organically. You’ll learn how the algorithm works, making it possible to create content that followers will see and want to engage with.
Designed by successful YouTubers and a business school professor, this Udemy YouTube course covers every aspect of the video platform. You’ll learn how to create and edit videos, write titles and descriptions that grab users’ attention, and troubleshoot issues as they arise. But the focus isn’t just on the content, you’ll also learn how to develop a comprehensive YouTube strategy and understand YouTube’s internal analytics to boost your performance and your money-making options.
Just like there’s an app for everything, it seems like there is a podcast for everything too. Because podcasts are a great way to connect with an audience, especially on more complex topics and ideas. This 5.5-hour course works just as well for beginners with little budget to businesses with more resources. And it has everything from equipment must-haves to editing tips, plus it will teach you how to submit your podcast to iTunes, Stitcher, Spotify, and Google Play.
Udemy has more than 130,000 online courses, where you can learn anything from computer coding to how to bake bread. To see how much you can save on a professional or hobby course, check out Groupon Coupon’s Udemy coupons and promo codes.