How Stay-At-Home Changed Our Shopping Habits

Updated Oct. 2, 2020


There’s no doubt the stay-at-home orders have affected every part of daily life. The new normal has changed where we can go, who we can see, and how and where we can shop. Even as businesses and schools start to reopen, the majority of shoppers are sticking to online. But not only is how we shop changing, so have our shopping habits. 

Some industries, like travel and restaurants, have been devastated, although they are starting to rebound slowly. Others have seen meteroic surges in popularity. The Groupon Coupons team is here to help you shop smartly from home. We’ve been digging through the shopping trends to find the best deals in the categories shoppers are most interested in.

Wholesale Memberships

Interest in stores like Costco and Sam’s Club has been up a whopping 8,500% on the Groupon platform. It makes sense, as traditional grocery stores initially struggled to keep up with demand for certain items, customers turned to these stores. They are also a great place to stock up on nonperishables and bulk buys at a low price.

Sam’s Club: Take $45 off your first order of $45+ when you sign up for a membership

Costco: Get $10 or $20 in Costco gift cards when you sign up for a membership

BJ’s Wholesale Club: Get 55% off an annual Inner Circle membership




Costco & Sam's Club membership deals

Home Improvement & Outdoor Living

Since we’re all spending so much time at home, lots of us have turned to home improvement projects. Shoppers have been searching for home improvement 7,036% more since early March. We rounded up a few easy DIY projects to give your space an update, but you might also have other yardwork and decor projects in mind.

Outdoor living is another category getting lots of attention from customers. Interest is up 2,246%! The end of summer is a great time to find a deal on with new patio furniture.

The Home Depot: 10% to 40% off tools

Lowe’s: Up to 40% off patio furniture

Menards: 11% off mail-in rebate on products sitewide

home improvement deals

patio furniture deals

Fitness Equipment

When gyms closed and experts warned us to be careful about getting outside for exercise, demand for at-home fitness equipment skyrocketed 4,803%! Lots of well-known fitness brands offered free exercise classes online, but shoppers are still looking to stock up on weights, bikes, cardio machines, trampolines, resistance bands, and more.

Dick’s Sporting Goods: Text code KICKOFF to 24001 to get $20 off $100+ orders

Nike: Nike Training Club Premium is now free for all users

Groupon: Free 60-day trial for Daily Burn

Yoga Extra 20% off women’s apparel


Alcohol Delivery

With restrictions on visiting our favorite bars and restaurants, home became are the new hotspot. Shoppers are searching for alcohol delivery 2,444% more than before. And no matter what you drink, Groupon Coupons can deliver. We’ve got deals on wine, alcohol delivery, and more.

Winc: 45% off your first order with code GROUPON45

Drizly: $5 off your first delivery with code DRIZLYDEAL

WSJ Wine: Top 12 Wines + 3 bonus bottle for just $79.99 ($5.33 per bottle)


alcohol delivery deals

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