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Trending Beauty Alert: K-Beauty

BY: Carolyn Alterio | Dec 11, 2018

Scratching your head over what K-Beauty is? Either grab a green tea scalp scaler (we swear it's a thing), or keep reading to learn more about this growing beauty trend. ihs_0-627_0030

What is K-Beauty?

K-Beauty is Korean Beauty, and its lineup of frequently weird, wacky, and adorable products (see: animal sheet masks) is taking the U.S. by storm. Want silkier tresses, smoother feet, and more glowing skin? They're all hallmarks of a Korean beauty regimen, brought on by ingredients found in nature—just NOT the nature you're thinking of... Here are a few products popping up at beauty counters near you.

1. Snail Cream

Snail mucin—the slime residue that snails secrete to protect their bottoms—is claimed to have a host of beauty benefits, everything from evening out dark spots to diminishing fine lines and wrinkles. No need to harvest your own snail colony for this beauty trend; thankfully, products like Mizon All in One Snail Repair Cream incorporate it into a moisturizing cream, removing much of the ick factor. I mean, snail slime. On your face. Extra savings: Get 20% off at Jet.com with this promo code!
Photo: Snail, Eli Duke, CC BY-SA 2.0

2. Egg Cream

Americans are no strangers to egg whites; we turn them into omelettes, whip them into meringue, and incorporate them into super fancy drinks. But Korean beauty products use egg whites in a way that puts a whole new meaning to 'egg on your face'. Too Cool For School's egg cream masks are sheet masks saturated in egg white extract, which helps to moisturize and brighten the skin. So 'egg on your face' is really a compliment! At least, we're taking it as one. Extra savings: Check here for the latest Sephora coupons and promo codes.

3. Jellyfish Mask

Are you seeing a trend here? Slimy = good for the skin, which is why jellyfish are in high demand. The Marine Food Gel Mask calls on jellyfish extract to infuse dry skin with long-lasting hydration, which helps bring about a brighter, more youthful complexion. We'll take this over going cheek-to-cheek with a live jellyfish any day. Extra savings: For a limited time, buy one mask at ULTA Beauty, get the second for 40% off! Stay tuned to The Coupon Code at Groupon Coupons for more beauty trends.