Moe's Southwest Grill (now https://www.moes.com) is a large chain of Mexican fast-casual restaurants which began in 2000 in Atlanta GA. In 2007 the Moe's enterprise was bought by franchiser Focus Brands, which also owns Carvel ice cream stores and Cinnabon bakeries. In 2013 it opened its 500th restaurant in New York City, and as of 2017 there were 600 Moe's locations across the U.S. and abroad. The highest concentration of locations is in Eastern states, where the brand began. So many locations make it easy to take advantage of Groupon Coupons offers. Your coupon can easily turn a lazy evening into a fun restaurant event or let you have the gang over to watch the game without kitchen chaos.
Dedicated to fresh ingredients, Moe's offers Mexican casual standards like burritos, tacos, nachos, quesadillas and salads. The only exception to the fresh mandate is a line of breakfast bowls, produced by Kellogg and available in grocery store freezers. Fresh ingredients include vegetarian options like tofu. The menu includes a wide range of still or sparkling soft drinks and cookie desserts. A children's menu offers smaller portions, coloring sheets and crafts. Catering constitutes an important part of Moe's business, and testimonials from local clubs, houses of worship and civic organizations comment favorably both on the food provided and the quality of service.
Moe's bases its appeal to customers on three elements: a menu emphasizing freshness; a high level of staff enthusiasm; and music. Managerial and staff enthusiasm feature highly in franchising materials and restaurant publicity. Menu items get names from popular culture and in-house jokes: 'The First Rule of Chicken Club' quesadillas and 'Joey Bag of Donuts' burrito. Staffers are referred to as 'roadies,' with praise for upbeat, energetic dedication. Music, described as honoring 'dear departed' musicians, is an integral part of a visit to Moe's and provides an ongoing sound-track for dining experiences intended to both relax and energize customers. Moe's clearly works hard to create an atmosphere of welcome and inclusion. From their casual meal format to the friendliness of service staff and the informal touches of popular culture, Moe's encourages customers to view their restaurant as a place to relax, kick back and enjoy.
They're working hard at Moe's so you can take it easy. Grab your Groupon - fresh casual food and a fun time are just a coupon away.