- $20 for $40 snow, and skate
Joel Gomez and Jim McAlpine founded 1-2-X-U to be a place where snowboarders, surfers, and skaters could come to find the gear they need to do what they love—as well as hoodies, beanies, and sunglasses for everyday life. They've stocked up on classic and innovative equipment, with snow boots and bindings stacked near racks of hoodies, outerwear, and jeans. Shoppers can snap up pairs of Dragon, Electric, and Von Zipper sunglasses to shade their eyes, or inspect skateboards from Santa Cruz, Enjoi, and Flip. The knowledgeable staff can help beginners determine what they need.