Taking their name from the 18% chromium and 8% nickel that transforms iron into better-looking-and-performing stainless steel, the specially-trained staff of 18|8 Fine Men's Salons specialize in the art of men's haircare and grooming that transforms clients, making them look and feel more confident. A greeter waits at the salon entrance with a complimentary beverage for each client and guides him to his stylist's booth or to a private or semiprivate treatment area for facials, massage, and other grooming sessions. Stylists carefully cut and color the hair of their clients, finishing Executive cuts and styles with five-minute shoulder massages and Bay Rum hot towels.

Technicians groom hands with MANicures, while guests can also relax during 20-minute therapeutic massages to finish their visit and ease any tension built up in hands and forearms.