Bored and unmotivated by 20 years of attending lackluster fitness classes, discovering Zumba was a life-changing revolution for ZCrew Fitness's founder Deann Coppess. The dance-fitness routine's high-energy tunes and Latin–inspired dance moves inspired a new vigor in her fitness regimen. She now strives to spark the same fire in her students as they salsa toward slimmer physiques while cultivating a lively atmosphere of elation and acceptance. In addition to leading Zumba's easy-to-follow, calorie-burning choreography, the instructor encourages students to carve out strong core muscles as they hula to Polynesian drumbeats during Hot Hula fitness classes. ZCrew also spices up birthday parties, beach gatherings, and family reunions teaching guests to shimmy off excess pounds or unflattering party hats during onsite Zumba classes.