What You'll Get
Without clothing to keep them company, love-letter-filled shoe boxes and love-letter-filled skeletons would find the closet very lonely. Acquire closet companions with today's Groupon: for $20, you get $50 worth of men's apparel and more at 5&A Dime.
A men's boutique clothier, 5&A Dime specializes in hip urban apparel and eclectic accessories. Sort through the throngs of graphic tees ($16–36)—from brands such as Us Vs. Them, Black Scale, and Lovewright Company—that reside in the store's dark wood clothing cubbies. Dashing disguises made from herringbone hats by Brixton ($33) and dark-lensed blackout sunglasses by 9five ($50) thwart mafia dons or overly enthusiastic Don Johnsons. Eschew gender norms with a bright pink plaid shirt by Cash Crop ($58), or lay drowsy maws upon a plush 24-inch mustache-shaped pillow ($18) and never again suffer from recurring night terrors of a clean-shaven Tom Selleck. 5&A Dime kicks up the kitsch factor in its swanky storefront, in which a taxidermied buffalo head perches above the cash register and an army of nutcracker statues stand guard atop shelving units, waiting to punish would-be shoplifters with swift sugar-plum justice.
- 5&A Dime is now a thriving apparel store that aims for the “timeless appeal” perfected by brands like Ralph Lauren. That’s why 5&A Dime’s space is specifically designed to develop character with age rather than feature up-to-the-minute décor that will date in a matter of months. – FRANKGREEN, Frank151
- Definitely one of the sickest boutique-type shops in SD. The store itself has an awesome interior and layout. – Javier G., Yelp, 11/22/2010
The Fine Print
Promotional value expires Feb 10, 2012. Amount paid never expires. Limit 2 per person, may buy 2 additional as gifts. Limit 1 per visit. In-store only. Must use in 1 visit, no cash back. Tax not included. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.
About 5&A Dime
Along with his sister Darcie and their parents, Jason Huggins began his journey into retail in a cozy 300-square-foot space that sold toys and a small selection of streetwear. Huggins discovered it was actually the clothes—not the toys—that were rolling out the door, and so the family changed its focus, upgrading to a larger space and a brand new concept that showcased hip men's clothing, men's and women's accessories, and skateboards. Today, the store's rich hardwood shelves are lined with fresh graphic tees by brands such as Honkey Kong and The Condolence Co., a cutting-edge collection that earned it a nomination for Best Men's Clothing in CityVoter's 2011 awards. While the family fashion hounds continuously track down newcomer designers such as San Diego–based Dyenomite N' Hippo Apparel, Huggins's own line of T-shirts, pins, and pillows is growing more and more popular as the shop’s signature logo––a handlebar mustache––continues to catch the eye of shoppers and passing Wyatt Earp impersonators.
The storefront bills 5&A Dime as a "haberdashery," and the eccentric antique décor and rows of Brixton fedoras reflect the old-timey feel. A stuffed buffalo head adds a touch of rustic charm to the vintage vibe, and offers sage clothing advice to anyone who beats it in a staring contest.