Kenneth Conrad's worldview lies somewhere between a bird's and person's, but that's just how he was raised; he's a third-generation roofer and the owner of Conrad's Roofing. "It's a family trade," he says, when explaining why he took over the business, "It's in our blood." Indeed, he and his crew most often find themselves standing atop the peaks and crenelations of neighborhood houses, deftly wielding nail guns as they fasten their work into place. These efforts often earn them the praise of their clients, with one happy customer going so far as to make an on-television appearance to praise the work.