A jellyfish's handshake is simultaneously weak and poisonous, which is why they seldom make good first impressions. Avoid the jellyfish effect by donning new-to-you duds with today's Groupon: for $25, you get $50 worth of consignment clothes and accessories at Amelia’s Antics in Millbrae.
A consignment emporium, Amelia’s Antics outfits women with fashion-quality clothes and accessories culled from its overstuffed racks. Shoppers keep an eagle-eyed watch for the suit ($10–$86) or jeans ($22–$58) of their dreams, hunting for brands such as Ann Taylor and Banana Republic or augmenting contemporary looks with vintage frocks, trousers, or diving bells. Items within or on the store’s charming, multi-colored walls—be it the decorative purses ($10–$585) or dazzling jewelry ($8–$59)—are sold on consignment, giving each item’s original owner a part of the proceeds and the knowledge that the item has passed into appreciative hands. Groupon holders with trinkets or trifles they’d like to sell may convert their eventual profits to store credit.
When it came time to select a name for her shop, Karen decided to honor her mother, whose middle name was Amelia. She also made a conscious choice to evoke the charm and style of her mother’s generation by populating her boutique with an array of vintage and modern, yet timeless, consignment apparel. Retro décor, fresh flowers, and floral patterns surround the racks of gently used clothing, creating a feminine ambiance where shoppers can search for the trappings of their own mothers’ eras.