Most of life’s key events—such as unwanted marriage proposals on helicopters and a firstborn’s inaugural police chase—are best appreciated from a secondhand perspective. Feel the elation of secondhand goods instead with today’s Groupon: for $30, you get $60 worth of clothing and more at Anew in Geneva.
Anew presents a high-end boutique-shopping experience, its shelves lined with unique consignment clothing, accessories, and other wearables. Drape jambes in form-fitting jeans ($20+), or use the body as a flagpole for a flowing summery dress ($20+). The shop also dons a colorful wall of trendy purses, including models by Louis Vuitton ($150–$800) and some by local artisans such as CooperSong, which forges bags from recycled bicycle inner tubes. Set among pristine hardwood floors and exposed-wood ceiling beams, Anew makes the search for uncommon clothes easy thanks to a well-organized interior, where track lighting spotlights fashionable finds and Davy Crocketts hoist designer treasure maps.
In addition to outfitting ladies in the latest fashions and acting as a matchmaker for lonely tops and bottoms, Anew serves the community by donating unsold clothing and accessories to Lazarus House Shelter in St. Charles and other area organizations that provide underserved communities with needed clothing.
When placed on racks in front of the store's exposed brick walls, the clothing selection at Anew seems eclectic. Stylish dresses and lace-trimmed cloche hats mingle freely with in-season designer clothes and Coach purses, forming a curated selection that allows clients to build their own, one-of-a-kind wardrobe. All of the items in the store are selected for their quality, style, and seasonality, ensuring clients don't have to sort through racks of stained or passé clothing to find something they'd like to see in their closet. The shop specializes in boutique and designer clothing, collecting jeans from brands such as 7 For All Mankind and Miss Me and purses from Coach and Louis Vuitton. Alongside these designer goods hang accessories made by local artisans, including CooperSong, who makes bags that reuse inner tubes, recycled baseballs, and old material to create unique items. Through both their consignment clothing and recycled wares, the staff hopes to promote an environmentally friendly culture of keeping items out of the landfill and in the closets of loving new owners.
27 W State St.
Geneva, Illinois 60134Get Directions