Babies enter the world in minimal attire, as they need one month more of gestation to grow pants and a "My Mom Rocks" T-shirt. Bring their wardrobe up to speed with today's Groupon: for $20, you get $40 worth of apparel, accessories, and gear at Applebum Kidstyle + Baby Boutique. This Groupon is valid at the locations in Lakeshore and in Windsor.

Applebum bedecks youngsters to tweens size 0 to 18 in top brands of apparel while accessorizing parents with boutique gear. Swaddle newborns in soft bamboo fabric ($55), or catch knock-knock jokes as they fall from precocious mouths with an alphabet-patterned aden & anais dribble bib ($29). Parents can stylishly tote along valuables in a JuJuBe Be Set of bags ($45) and Mother Tucker compression tank ($125), and lunch or snacks unfold radiantly from an insulated PackIt lunch box ($24.99). Applebum also hawks nursery art such as Wall Flowers decor ($29.99) and sends kids to school or jury duty furnished with Daily Tea apparel and a SkipHop Zoo penguin backpack ($25).