A Chat with Armani’s Aromas
What services does your business offer and what makes your business stand out from the competition?
We hand pour every single soy candle. We use only soy wax from USA Farmers. Our candles have wood wicks and cotton wicks. No zinc! Most customers say they do not even have to light our candles, they are so strong.
Of the products you sell, which are your favorites?
“Birds of Paradise” and “Bombshell” are among our top sellers. I love to see the faces of our customers when they lift the lid off and smell one of our candles. I love when they say people come to their homes and are amazed at the smell.
What was the inspiration to start or run this business?
I love candles! But I was spending so much money on traditional candles that were not healthy for me. Soy candles burn cleaner and slower, with less soot or none at all. Plus I love making our candles super strong.
What do you love most about your job?
The pride I receive when I get a new referral from a customer who already has some of our candles. I never get tired of comments like “I was at a friend’s home and that candle smelled amazing.”