Running is a healthy activity for body and mind, unless it involves jogging while reading baseball star Mark McGwire's first romance novel. Improve your running experience and move on to Mr. McGwire's later works with today's Groupon: for $25, you get $50 worth of shoes, apparel, and more at Athens Running Company, located in the Bottle Works Shopping Center.
Locally owned and operated for and by trail-trekking enthusiasts, Athens Running Company professionally fits feet with complimentary, high-tech services and then outfits lower paws in quality running and walking shoes. A foot scanner and video gait analysis captures a portrait of each client's style before a knowledgeable shoe tech slips pavement cruisers into a casing that best matches the runner's movement, range, and favorite link sausage. Although average shoe prices hover at about $100, applying a Groupon toward a fast pair of Saucony Kinvaras ($90) can help runners maximize post-race fist-pump potential. In addition to outfitting feet, Athens Running Company shields bodies by way of apparel, such as high-impact bras from Moving Comfort ($38) and compression calf sleeves by Zensah ($40). Help comfort the soles and arches without standing on stacks of self-help books thanks to orthotics by Superfeet ($35).
Local owners Mark Schroeder and David Laggis welcome bipeds to a community-oriented storefront, where they sponsor clubs and events. Vibrant local art pieces line the walls, and Athens Running Company's in-store canine mascot, Sam, assists visitors with race-day breathing tips.
Rockdale Citizen featured Athens Running Company:
- Laggis and Schroeder [owners] are adamant that they’re much more interested in helping runners find shoes that fit than selling the highest-priced merchandise on their shelves. – Chris Starrs, Rockdale Citizen
Athens Running Company
At Athens Running Company, shopping for running shoes is much like test-driving a car. As part of their mission to educate customers, owners and childhood friends Mark Schroeder and David Laggis consult closely with clients and perform complimentary fittings, whereby a foot scanner and a video gait analysis narrow down the best options for stability and comfort. Guests then slip their feet into the latest styles of footwear by the likes of Saucony, Asics, and Brooks before taking shoes for a 15-second spin on the shop’s treadmill so employees can evaluate their movement. Once customers have reviewed a selection of suitable pairs, they take the finalists out on an actual walk or jog, ensuring that the shoes give proper support by squeaking “great job” after every mile.
Aside from carrying shoes for all running disciplines ranging from light jogs to triathlons, the shop’s staff also outfits visitors with workout apparel and accessories, including compression gear, orthotics, heart-rate monitors, and jogging strollers. Despite the breadth of their catalog, Mark and David both reject the personal detachment of a large retail store. They invest in several local running programs, sponsoring races where they time the competitors and host finish-line services. Works by neighborhood artists decorate the shop’s walls, alongside leashes and pet jackets by Ruffwear—items of potential interest to Mark's dog, Sam, who accompanies his owner to work each day.