Animals utilize accessories in the wild to gain attention—peacocks' plumage helps them attract mates, and gorillas keep pet kittens to appear sensitive to the ladies. Follow Mother Nature's example with today's Groupon: for $15, you get $30 worth of apparel and gifts at Atown.
Contemporary apparel, local artwork, and beauty products from brands including OPI, Bumble and bumble, and TokyoMilk decorate the eclectic wooden tables and shelves at Atown, which celebrated its grand opening in mid-September. Patrons can shuffle across rustic red tiles to peruse a kaleidoscope of colorful apparel for men and women ($20–$100), plus sparkling earrings by local artist Gem Junkie ($5) to accessorize outfits or dangle on holiday shrubs. Kandle Kidswear organic-cotton onesies ($29) swaddle tots in eco-friendly comfort, and TokyoMilk perfumes ($28 for a 1-ounce bottle) come in numerous scents to prevent nostrils from growing closed. Long-burning Voluspa candles ($5.99–$23.95) add sweet scents to homes, where a set of four Fleur De Stone Austin themed coasters ($35) join catstudio Texas-themed rugs ($98), warming hardwood floors and disguising secret doors to the earth's mantle. In addition to filling brains with gift ideas, the Atown team provides complimentary gift-wrapping services to render the holiday shopping experience as slick as a body builder's bicep.
At Atown, it's easy to meet your style needs, whether that means over-sized sunglasses with pastel plastic frames, a modish gingham dress, or art prints of characters from cult classics. The shop's rotating stock of handiwork runs the gamut from apparel to jewelry to home decor, with one theme uniting the entire store: the pieces hail from more than 100 local artists and designers. The team at Atown truly represents Austin without having to enter their boutique in the mayoral race.