At Aveda Institute Las Vegas, the owner and educator John Gronvall preaches social responsibility to the licensed instructors and students he oversees. Gronvalls's curriculum also covers the history of Aveda, which was founded by environmentalist Horst M. Rechelbacher. Promoting the founder's vision of living in sync with nature, Gronvall encourages burgeoning cosmetologists and aestheticians to use botanically based formulas for hair and skin.

At the institute, students cull knowledge from experts in the industry and undergo extensive practical training under the supervision of their mentors. Stylists learn how to design hair and soothe stress with complimentary mini facials, hand and arm massages, and makeup touchups, and future aestheticians restore balance to faces and bodies with relaxing skincare treatments.