Avenue 42 Style Studio

Monroe Ward

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In a Nutshell

Partial extensions add subtle lift and brightness with up to 10 lashes per eye; full set includes more than 100 strands

The Fine Print

Promotional value expires Jul 24, 2013. Amount paid never expires. Limit 1 per person, may buy 1 additional as a gift. Limit 1 per visit. Valid only for option purchased. Appointment required. 24hr cancellation notice required or fee up to Groupon price may apply. Must use promotional value in 1 visit. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Batting your eyelashes can express everything from coy admiration for a crush to frustration over studying in a strobe-lit library. Let eye adornments speak volumes with this Groupon.

Choose Between Two Options

  • $37 for partial eyelash extensions (a $75 value)
  • $125 for full eyelash extensions (a $250 value)<p>

Partial extensions add lift and brightness to eyes with 6 to 10 lashes per eye applied in about 30 minutes. This service can also serve as a maintenance appointment for clients who already have lash extensions. Alternatively, full extensions add length and thickness with more than 100 eyelashes applied in two hours. Both options last about two weeks.

Avenue 42 Style Studio

Unlike more traditional how-we-met stories, the chance meeting of Natalie Gordon and Rachel Shrader eventually led them to many, many weddings. That’s because the two met while working on the beauty team for a three-day Indian wedding in 2009, and they knew they had an artistic connection; shortly thereafter, they founded Avenue 42 Style Studio. Each woman brings extensive experience to their business: Natalie has completed more than 130 hours of professional training and is an adjunct professor at the Virginia Cinema Makeup School, whereas Rachel has worked as a stylist for 10 years. Their mission began as a bride-centric one, and business boomed by 300% in their first year together. When they realized they couldn’t handle demand on their own, they brought stylists Sarah Bell and Gracia Triplett on board. In 2012, the opening of a permanent Avenue 42 Style Studio downtown solidified their presence in Richmond as not just wedding stylists but everyday stylists.

Today, the four-woman team at Avenue 42 Style Studio specializes in beauty services that cater to both the glam-seeking bride and the man, woman, child, or chow chow in search of a simple haircut. They hand-select hair color from lines by Schwarzkopf and Aveda, brushing color over roots to touch them up or creating ombre highlights. The styling team can also craft updos for formal occasions, as well as extend manes with Hairlocs, which adhere to the head without glue, heat, or forcing strands that just met to hug. As for aesthetics, their expertise now extends into organic airbrush tanning, airbrush makeup, and airbrush tattoo cover-up. Their on-location bridal services continue to flourish and have been featured in Southern Weddings magazine, among other publications.

Customer Reviews

Heather was absolutely amazing!! I will be telling everyone I know to go the Avenue 42.
Brianne W. · July 10, 2014
Awesome place! Natalie does a great job!
Emily T. · April 19, 2014
Love this salon full of talented professionals. I did eyelash extensions for the first time for a big event in New York and they are fantastic. Natalie Gordon did an awesome job. I highly recommend her services.
Kathleen R. · February 27, 2014
Merchant Location Map
  1. 1

    Monroe Ward

    16 East Main Street

    Richmond, VA 23219


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