Like amateur magicians, childhood toys are full of old gimmicks and appear to wince when sawn in half. Enlist a dependable new plaything instead with today's Groupon: for $10, you get $20 worth of toys at Be Beep a toy shop.

Named the city’s best toy store by Columbia Metropolitan magazine, Be Beep offers an enormous selection of children's toys from brands such as Playmobil, Lego, and Madame Alexander. Encourage future romantics, chefs, or Hemingway-esque expats with the Bake And Decorate Cupcake Set ($19.99). Kids interested in hunting or keeping their valuables secure can practice security measures with the faux bow, which shoots foam arrows up to 100 feet ($25.99). Baby and toddler toys (starting at $1.99), which include the Calin Charming Pastel doll ($35.99), mingle with an urbane selection of Legos such as the Ninjago: Krazi ($11.99). With complimentary gift-wrapping, toys become festive centerpieces of birthday parties, holiday celebrations, and severance packages.

Reviews

More than 1,000 Facebookers like Be Beep a toy shop:

• My daughter and I could spend hours at Be Beep! What a great selection of toys and excellent customer service (not to mention the cutest wrapping paper in town). – Mira H.
• It has everything that is popular.. They always have great prices and deals and I love ya'll Be Beep! – Olivia H.