At Beautiful You Permanent Cosmetics, clients recline in comfortable beds with blankets, pillows, and relaxing music while registered nurses set to work enhancing their features. To achieve a natural look, they use the manual SofTap hand method, which lifts the facial tissues as they deliver hairline strokes of pigment to define the brows, the eyelids, or the lips. Patrons bring along favorite colors of makeup or pieces of a shrub they need to blend in with, and the salon's technicians work to match that hue. Disposable materials are used for each session to ensure cleanliness.