Permanent makeup eliminates the need to apply, reapply, and remove makeup, saving you precious time. Permanent makeup is not like conventional makeup that you apply and remove daily. Instead, it’s a cosmetic tattoo that stays on for up to three years. To highlight specific facial features or add contour, our expert estheticians tattoo in color, or pigment, into the top layers of your skin. Once the color is in place, you can’t wash it off. Though it’s called permanent, it does fade slowly over several years. Tips are not included in this groupon rate a tip of 20% of the original service price is recommended.)