Every local community has a story, a history, and a unique personality that cannot be replicated. This is often thanks to specialized, small-scale businesses, like this one, which contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community. Small, independent businesses offer diverse products and services, fostering economic resilience by removing the local economy’s dependence on a single industry. When you buy local, you build local, and deepen your connection to your own community.
As a result, patronizing a local business like this is an act of community building. Check out their website to learn more about the local experience you can discover today.
Did You Know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
April Heeter, the stylist behind beauty.asyouwish, is a 13-year hairstyling veteran who nonetheless stays up-to-date with the latest trends. April's goal is to help her clients rediscover beautiful hair, whether that means color in need of correction, limp locks in need of bouncy layers, or a vanity mirror in need of a cleaning. April favors haircare products from Paul Mitchell and Cezanne to help make over clients. And in addition to cuts and color, she specializes in Brazilian bikini waxes for both men and women.