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When the winter freeze reaches the depths of January, a healthy heaping of barbecue and booze is the preferred prescription for breaking the humpback of winter. The Beer, Bourbon, and BBQ Festival is rolling through New York just in time to help hibernators thaw the frosty blues. For $40, today’s Groupon gets you one admission to this drink-and-eat fest, which takes place on January 30 from 5 p.m. to 9 p.m. at la.venue (a $60 value). Your ticket is good for unlimited samples of 60 beers and 40 bourbons with your own souvenir tasting glass, as well as access to live bluegrass music and, of course, access to the only means of cooking food that tastes good: barbecue.

The massive drink menu, from which you’ll get free tastes all day, includes smooth and full-bodied bourbons such as the popular Knob Creek and Maker's Mark, as well as a variety of single-barrel batches and rarer brands such as the Pappy Van Winkle 23 Year. For the malt and hop lover, the fest also boasts an array of satisfyingly sophisticated beers, such as Dogfish Head 60 Minute IPA, Rogue Dead Guy Ale, and Highland Brewing’s Black Mocha Stout. These are all tentative selections, so check back a few weeks before the show for a finalized beer and bourbon listing.

Not all drinks are guaranteed to last, so be sure to get to the show early enough to sample your drinks of choice. Remember beer and bourbon may contain some alcohol, so make sure you’re 21 before heading to the show, or are at least likely to turn 21 on the bus ride before you arrive.

Between drink swigs, mosey into the tasting theater for an educational romp through the fascinating world of tasting and making of beer, bourbon, and bacon. Tap your bourbon-tickled toes to live bluegrass music. There's also a heated cigar tent, where visitors are welcome to accent their smoky pork delights with a little smoke of their own.