Before keratin hair treatments, people would resort to flattening their hair by spending hours under a clothes iron or seconds under an anvil. Placidly straighten strands with today’s Groupon: for $115, you get a keratin hair treatment at Bellissima Salon & Spa in Bayonne (a $250 value).
Bellissima Salon & Spa’s keratin hair treatment fortifies and flattens damaged, frizzy, curly, or coarse hair to make at-home styling more manageable. A stylist coats manes in the protein-rich serum, which fills in cracks and gaps to strengthen the hair before straightening it. The heat from a flatiron or a noogie from the sun melds keratin to locks, imparting a sleek and frizz-free look for two months or more. Each treatment takes two to three hours, depending on the length of the hair and its ability to sit still for a long period of time. Clients may opt for their stylist to use CHI Enviro smoothing product, which can be washed out after 24 hours, or the Salerm keratin shot, which can be washed out after 72 hours. Throughout the appointment, clients repose amid Bellissima’s cozy interior, where a hexagonal archway frames stone accents that climb the waiting area’s wall. White Greek pillars with hints of gold imbue the décor with classical elegance, and flowerpots breathe fresh color into the ambiance.
Some hair-straightening products that claim to be formaldehyde-free include aldehyde compounds, which are similar to the carcinogen formaldehyde. Side effects may include nosebleeds, headaches, vomiting, and respiratory problems, among others. Learn more about the health risks here.