Belmar Bakery & Cafe


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In a Nutshell

  • Amarillo favorite
  • Fruit, cream & chocolate flavors
  • Warm, inviting atmosphere

The Fine Print

Promotional value expires Jan 22, 2012. Amount paid never expires. Limit 2 per person, may buy 1 additional as a gift. Limit 1 per table. Limit 1 per visit. Not valid for the purchase of alcohol. Must purchase 1 food item. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

The way to a man’s heart is through his stomach, but to make it that far you have to be disguised as baked goods. Cloak your belly with deliciousness with today's Groupon to Belmar Bakery & Cafe. Choose from the following options:

  • For $9, you get a dozen classic cupcakes (a $18 value).
  • For $12, you get a dozen deluxe cupcakes (a $24 value).
  • For $15, you get a dozen super deluxe cupcakes (a $30 value).

Winner of CityVoter's 2009 Best Bakery award, Belmar’s extensive confectionery menu brims over with dozens of cupcake options, including classic chocolate, italian cream, and almond-apricot. Like a four-armed Betty Crocker, dexterous duo Richard and Deana Zaccardo whip up a plethora of cupcake flavors. Stiff taste buds can warm-up stretch with classic flavors like birthday chocolate and baby pink before sampling the deluxe flavors' ample roster, with heavy hitters like the spice and cream cheese and the red velvet. Reap the fruits of frosted opulence with delicacies from the super deluxe flavor menu, which showcases sugary comestibles such as banana-fudge and chocolate–peanut butter concoctions.

Cupcakes are first-come, first-served, so Belmar Bakery recommends calling ahead for orders.

Belmar Bakery & Cafe

After Richard and Deana Zaccardo realized their dream by buying Belmar Bakery in 2002, they continued to let their dream grow, expanding with a sit-down café and a Cake Land area dedicated to the design of their signature cakes. With such dedication to their craft, it's no wonder why the bakery was voted Best Baked Goods in Amarillo by the readers of Amarillo Globe-News for 10 years in a row. In the bakery, sweet aromas of pastries, cookies, and pies waft under customer noses followed by rich scents of brewing coffee from the café. Upon adding the café to their offerings, the Zaccardos expanded on their ambitions by including hot sandwiches, soups, and salads, and their Cake Land shows off their extravagantly decorated cake samples and a photographic history of how their cakes heroically toppled the tyranny of Candy Land. The cake area is also available for cake and cookie-decorating events for kids, as well as birthday parties.

Customer Reviews

Great place to eat and purchase to go.
Dorothy M. · July 29, 2016
Great cupcakes; just be patient if the staff is abrupt or rude. I have now been there multiple times, and it's the same every time. Remember: great quality! That's what really important!
Pamela M. · January 18, 2016
Great attitudes and calories!
Carol T. · July 27, 2013
Merchant Location Map
  1. 1


    3325 Bell St.

    Amarillo, Texas 79106


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By purchasing this deal you'll unlock points which can be spent on discounts and rewards. Every 5,000 points can be redeemed for $5 Off your next purchase.