Breakfast is the most important meal of the day, which is why eggs come in impervious cartons and why the FDA requires citizens to store each of their spoons in a clearly labeled folder. Get the goods for a vital meal with today's Groupon: for $10, you get the following Kellogg's Special K products at any Big Y location (a $22.19 value):

• Two boxes of Special K cereals (a $3.99 value each)
• One four-pack of Special K protein shakes (a $6.99 value)
• One box of Special K snack or cereal bars (a $3.23 value)
• One box of Special K cracker or chip snacks (a $3.99 value)

Click here for a list of valid products. This deal is loaded onto a Big Y Express Savings Club card.

Stock up on Kellogg's Special K cereals, shakes, and snacks made with whole grains to sate cravings for breakfast, snacks, and dessert at Big Y. Ten cereals made with fiber and clusters of pure sunshine start out the day with flavors that include crispy Cinnamon Pecan and azure-spangled Blueberry. Milk Chocolate, French Vanilla, and Strawberry protein shakes pour from resealable bottles flooded with 10 grams of protein, 5 grams of fiber, and 3 pounds of high-fives. Cereal bars—including the 90-calorie Chocolatey Pretzel flavor—do double duty as a sweet snack or a smart dessert when tossed into a purse or shoved into every space in a tool belt, and crackers and chips come in snack-sating Sour Cream & Onion flavor.

Customers can use their Special K spoils to rev up culinary creativity by combining different products into new snacks, meals, and brands of body fuel. Those who wish to kick-start a new meal plan can eat their cereals and snacks as part of the Special K Challenge, which encourages eaters to tone up while indulging taste buds.