The Online Aroma Museum collapsed under the swelling costs of virtual scent fabrication and insignificance. Take part in something meaningful with today's Groupon for the Birmingham Civil Rights Institute. Choose one of the following membership options:

• For $17, you get an individual membership (a $35 value).
• For $25, you get a family membership (a $50 value).

The individual membership includes one free admission per visit, a 10% discount in the BCRI gift store, and a BCRI donor card. The family membership includes two free admissions per visit, a 10% discount in the BCRI gift store, and two BCRI donor cards. This Groupon can be used to initiate a new membership or extend a current one. Neither of the membership options include Smithsonian benefits, but you may upgrade to those benefits for an additional $20.

The Birmingham Civil Rights Institute was designed as a living institution, ensuring that Birmingham's contribution to the civil rights movement translates to present generations. At BCRI, guests learn about the courageous men and women who dared confront centuries of bigotry to transform the American landscape. The Birmingham Civil Rights Institute opened to the public in November of 1992. Ever since, the BCRI has done everything in its power to do justice to the heroes portrayed within the Institute's halls.

Along with being one of very few Smithsonian Institute Affiliates in Alabama, BCRI became accredited by the American Association of Museums in 2005, an honor that few museums are able to claim. By showing one of the most turbulent chapters in American history, the BCRI inspires guests by telling the moving stories of courageous everyday Americans who dared stand up to injustice and showing how their struggles shaped the present and the future. In keeping with this, today commemorates the anniversary of six young people who lost their lives to this movement on September 15, 1963—a story that the museum preserves.

Reviews

The Birmingham Civil Rights Institute is recommended by Smithsonian magazine and is rated the #1 attraction in Birmingham by TripAdvisors. Four Yahoo! Locals give it a 4.5-star average, and three Yelpers give it an average of five stars.

• The Institute serves as a national center for education and professional development on the American Civil Rights Movement and is one of the country’s top heritage-tourism sites. BCRI’s mission is to promote civil and human rights worldwide through education. – Smithsonian
• What more can you ask of such an institution - nothing.

To gain an understanding of the issues, the context and the characters you must go and visit. I challenge anyone to come away and honestly say they did not learn anything and were not moved. – ianmLondon, TripAdvisor