The hot pink that brightens Blo Blow Dry Bar reflects the business's whimsical approach to coifing. Born in 2007 to fill a gap in the beauty industry, Blo sticks solely to styling locks with seven signature Blo Outs, such as the smooth, voluminous Red Carpet and the Go Fish braid. With its set menu of services, it caters to a range of customers, from those prepping for a special date night to brides-to-be.

Blo Blow Dry Bar assures its clients that they aren't cheating on their hairdressers, too, since the business doesn't offer typical salon services such as cuts and color. Instead, each stylist graduates from the Blo U(niversity) training program, ready to style manes and perform add-ons like deep conditioning, clip-in extensions, head massage, and luxury washes.