The bubblegum pink that brightens Blo Blow Dry Bar reflects the blow dry bar’s whimsical approach to coifing. Born in 2007 to fill a gap in the beauty industry, Blo sticks solely to styling locks with seven signature Blo Outs that range from the smooth, voluminous Red Carpet to the Go Fish braid. The business caters to a range of customers from those prepping for a special date night to brides-to-be, spending up to 45 minutes delineating their desired looks during consultations.

Blo Blow Dry Bar assures its clients that they aren't "cheating" on their hairdressers, since the Blo Blow Dry Bar doesn't offer typical services such as cuts and color. Each stylist graduates from the Blo U(niversity) training program, and they can also perform extra services, such as deep conditioning, clip-in extensions, head massage, and luxury washes.