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Resist the urge to conceal expanding tummies with unsightly sacks and establish sartorial values early on with today's Groupon. For $39, you'll get $90 worth of baby and maternity merchandise at Bloom, a maternity store that carries a raspberry-jelly vat's worth of baby clothes and baby gifts for babies.

Frustrated with the lack of appealing aesthetics for expectant mothers, Allison Hayne and Catherine Matthews conceived the idea to create an upscale baby boutique. Mommies-to-be won't have to sacrifice style thanks to designer denim from Maternal America and Paige Premium Denim ($94–$185). Try the Satin Border Dress from Maternal America ($102) for a smart party look. Bloom also carries baby essentials including clothes, play toys, and diaper bags. Check out Daily Tea's fashionable kids' clothes, including a bevy of wearables from the 2009 fall baby collection for girls ($21–$27).

This Groupon can also be applied to strollers. Bloom carries sleek baby transporters by BOB Revolution, Phil & Ted's, and UPPAbaby. Don't let your latest family addition cramp triathlon training with the BOB Ironman Stroller ($349), a simple, lightweight design that allows for serious strides. Get this Groupon for last-minute baby shower giving, a pregnant colleague, or to stock up on infant accessories.

Groupon not good for Hot Mama jewelry, Swank Mommy jewelry, or sale items.

Reviews

mySA $hopGirl highlighted Bloom as a mommy one-stop shop:

• Now a go-to shop for parents-to-be as well as new parents, newborns, infants and toddlers, this shop is owned by two moms who know what parents need and pick only the best (read: hippest) items. - Jennifer Rodriguez, mySA