Choose Between Two Options
- Three-month Bluum Box subscription ($81 value)
- Six-month Bluum Box subscription ($150 value)
Every month, a box full of 4–5 full-size baby and toddler products is delivered to your door. The US-sourced products are tailored to your child based on their age, gender, and developmental stage. Optionally boxes can contain items for mom and dad and those who prefer choosing their own products can build their own Bluum box using the bluum choice feature. Boxes ship around the 17th of each month.
One of the luxuries of the modern world of parenting is an abundance of products for babies and toddlers. Parents can find all kinds of products that fit their lifestyle, instead of trying to shape their lifestyle around certain products. But this surplus of options can be more overwhelming than explaining trigonometry to a dog. The founders of Bluum knew this and wanted to send parents a curated selection of mom and baby products every month. Thus, their subscription service was born.
After a few tweaks, they settled on sending 4–5 full-size mom, baby, and toddler products to doors every month. The products are tailored to the subscriber based on such factors as the child's age, gender, and developmental stage. Bluum's m.o.m.s (managers of merchandising) work with more than 500 brands and have collected more than 3,000 products for parents to discover and use. Boxes cover moms from pregnancy up until their child is 5 years old.
Bluum's business model has attracted attention from press outlets and mommy bloggers alike, including Time and Pregnancy & Newborn magazines.