It's no wonder that Bombshell Waxing continues to expand each year and has now grown into a franchise. That's also largely due to the passion of owner and esthetician Michelle “Shelly” Reagon, whose careful thought goes into the formulation of the luxurious waxes, and retail brands carried at the salons. To accommodate its loyal customer base, the salons also offer unlimited waxing memberships and benefits packages that can be shared among friends and family.