Wearing lingerie, much like dressing up as Sherlock Holmes and making yourself smell like a PlayStation, is an integral part of the seduction process. Take a step toward sexy with today's Groupon: for $35, you get $70 worth of lingerie and swimwear at BraTopia.

The experienced fitters at BraTopia, one of Calgary’s largest lingerie stores, match women with bras, underwear, and swimwear from a battalion of well-known brands to support and flatter their bodies. Ladies attain necessary support without having to assemble flying buttresses thanks to Cleo's Lucy bras ($55), Miss Mandalay bras ($70), or Pleasure State's My Fit bras ($70). Sports and maternity bras demonstrate staying power for infant hoisting and other marathon exertions, and a cup-sized camisole from Panache ($50) equips wearers with everyday bolstering. Patrons marvel at the eclectic panty selection, including brands such as Betsey Johnson ($30 for three pairs) and Hanky Panky ($30–$35/pair).