When adolescent parents arrive at New Moms, Inc. seeking supportive services, 80% of them have dropped out of school and are reading at an average fourth-grade level, according to a report by the organization. Help New Moms, Inc. empower adolescent parents to become self-sufficient with this Grassroots campaign: for $22, you get a 32-ounce package of pink himalayan soaking salts from Bright Endeavors, a social enterprise of New Moms, Inc. (a $33 value). Shipping is included.
After sprinkling 2–4 ounces of pink himalayan soaking salts into a full tub, customers luxuriate in the gentle aromas of rosemary and mint bodycare oils. The fair-trade salts come wrapped in biodegradable bags and labels, trumpeting Bright Endeavors’ commitment to creating eco-friendly products, which are handmade and packaged by program participants. All proceeds from the company's sales go to support its parent organization, New Moms, Inc., which assists adolescent parents with food programs, supportive housing, and career services.
Bright Endeavors’ career-readiness program empowers adolescent parents to become self-sufficient, young adults. As part of the program, inner-city parents aged 17–24 living in Chicago manufacture and market eco-friendly home and bath products to customers nationwide. Through its on-the-job training, Bright Endeavors offers adolescent parents the opportunity to develop the neccesary skills required to transition into sustainable careers.
Learn more about social ventures and the way Groupon is partnering with them at the Groupon Grassroots blog.