Typically, bubbles are associated with getting something clean—they remove stains from clothes, or lift dirt from elbows. But at Bubble Palooza, bubbles experience a bit of an identity crisis. Here, relieved of their duty as degunkers and loaded up with non-toxic color, they help transform a three-mile route into a vibrant, foam-filled wonderland. Along that route, and oftentimes buried beneath bubbles, participants clad in white run, walk, and skip their way from one end of the course to the other. In the process, those same participants are blasted by a bubbly rainbow of foam, becoming magnets for the greens, blues, and other colors carried by a seemingly endless deluge of bubbles. After the event, the color-saturated participants gather to celebrate at the Bubble Bash, where they listen to music, dance, and attempt to lure an untamed bubble into coming home as their pet.