$15 for a Dozen Cupcakes at Butter Lane ($30 Value)

East Village

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In a Nutshell

  • Free samples of both American and French buttercream
  • Mix & match 12 cupcakes with a variety of flavors
  • Real vanilla bean, pure cocoa, & fresh fruit

The Fine Print

Promotional value expires Nov 30, 2010. Amount paid never expires. Limit 3 per person, may purchase additional as gifts. Ordering ahead online encouraged. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Jump to: Reviews | When Black Friday Comes

Cupcakes from most bakeries come with American frosting—that's a sweeter version of the silky egg-white-and-melted-sugar French buttercream frosting you can get at Butter Lane, the East Village cupcake den that's ruffling the wrappers of Magnolia and ChikaLicious (Time Out New York nominated Butter Lane for 2009's Best New Bakery).

The cupcake connoisseurs at Butter Lane let you sample frostings—espresso, pumpkin, raspberry, blueberry, and more—in either French or American style. This Groupon gets you half off a dozen cupcakes. (Use your Groupon Monday through Wednesday and receive a bonus cupcake.) Choose any flavor. Stock up on cupcake staples, such as dark chocolate and vanilla, or fill your box with more exotic handheld cakes, such as grapefruit ginger and peanut butter. Beyond innovative icings and fine flavors, these cupcakes have integral character —they're made from pure ingredients, including real vanilla beans, pure cocoa, and fresh fruit.

The New York Times says Butter Lane has "a bowl of new ideas," and food critics on Serious Eats and Cupcakes Take the Cake savor the flavors of the tiny, sweet-smelling shop. Pink floral wallpaper and a chalkboard menu make Butter Lane a cozy spot to sugar up. Let the friendly staff help you navigate the saccharine seas of incredible cupcake choices.

Note: Ordering ahead online to ensure your chosen cupcake availability is encouraged.

Reviews

New York magazine, the New York Times, and food blogs Serious Eats and Cupcakes Take The Cake say Butter Lane's cakes are tasty. Martha Stewart Living even featured one of its recipes.

  • This is a beautiful cupcake. White on white on white. First things that hits you in [sic] the scent. The coconut-y, vanilla-y bakery smells. I am not normally a coconut fan, especially sweetened coconut, but this one is very good. The cake is sweet (but not too sweet) and had a bit of excessive crumble to it... One of the best things about Butter Lane (besides its cupcakes) is the scent that hits you when you open the door to the bakery. It’s warm and inviting inside, and you can see that the owners are dedicated to using organic, local ingredients wherever possible. – Stacie Joy, Cupcakes Take The Cake
  • At Butter Lane, a bright little bakery at 123 East Seventh Street (First Avenue), frosting samples in various flavors and styles are set out for customers to taste, then choose. Grapefruit-ginger offers a refreshing change of pace on the tender chocolate or vanilla cupcakes...Peanut butter and strawberry are other options. – Florence Fabricant, The New York Times
  • If a store can survive selling one type of product, that alone should speak volumes about the product. I'm not a big cupcake fan—sometimes I downright despise them—but Butter Lane is doing quality work... The use of quality ingredients is evident after taking your first bite. – Kathy YL Chan, Serious Eats

Yelpers think Butter Lane's cupcakes are sweet, giving it a four-star average:

  • It is difficult to eat other cupcakes now...come to Butter Lane. Sit in the park or the tables outside and eat your cupcake. Contemplate the meaningless of a life without cupcakes. You will be satisfied. – Rachel G.
  • Absolutely the greatest cupcake I've ever had in my life! – Cindy D.

When Black Friday Comes

Known as Black Friday, the day after Thanksgiving is the biggest shopping day of the year and the sun’s annual day of rest. Here are some surefire shopping tips to help you survive the sunless mall-maelstrom unscathed:

  • To increase visibility, reach for overstock shelves, and to intimidate other shoppers, employ your finest pair of running stilts.
  • Most malls have two or three “secret” stores hidden behind the food court; try muscling your way through by feigning a baked-potato emergency.
  • If your curious children discover that you’ve purchased them a coveted copy of the 1995 Rembrandts album LP, punish their inquisitiveness by mounting it on the wall of your study.
  • Online shopping has never been more convenient thanks to websites such as Nopuorg.

Follow @Groupon_Says on Twitter.

Butter Lane Cupcakes

Butter Lane's pastry chefs treat diners to aromatic baked goods that have earned accolades from InStyle magazine and Food Network. Pure ingredients such as real vanilla beans and dark chocolate build the foundation for fluffy cupcakes frosted in french and american buttercream icing. Budding bakers can enroll in Butter Lane's lighthearted Cupcake 101 class to learn cupcake-crafting basics. Like a grandfather wearing a gorilla suit, Butter Lane's cupcake towers steal the show at weddings and sundry bashes.

Customer Reviews

Loved the entire experience!! Will return!
Maxwell A. · November 26, 2016
One of the best classes I've taken. My teacher is a rock. Love the class.
Angelusa11105 · November 13, 2016
Matt our personal baking instructor was such a sweetheart! So polite and professional! The class was the best! My mom loved this!
Jonitza A. · August 21, 2016
Merchant Location Map
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    East Village

    123 E 7th St

    New York, New York 10009

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