A custom club and a strong swing have been vital to humans since their cave-dwelling days, when they combined these elements to close business deals and win at Whack-a-Woolly-Mammoth. Discover the peak of your primal prowess with today's Groupon: for $25, you get a custom club fitting and swing analysis at Callaway Golf Learning & Fitting Centre (a $65 value).
Callaway Golf Learning & Fitting Centre deploys a battery of digital tools and human instructors to improve individual golf games at the moment of impact between ball and club. In order for CPGA fitting professionals to accurately size up current performance, tee thwackers lace up in platform cleats and caddy their own drivers and 6-irons to each 45-minute consultation. Clients gain fairway wisdom and absolution for training squirrels to steal rival balls from Callaway Golf Canada's all-seeing Callaway Performance Analysis System, which aids amateurs with the same technology that serves PGA pros. This fully automated device measures angles, spin, and speed, and tracks the flight trajectory of orbs to determine the optimal club and luckiest cloud formation for each player. A sleeve of Callaway golf balls, a booklet featuring frame-by-frame photos of the swing, and online access to a video record of the session provide proof of skill potential and specs for ordering custom clubs.
Callaway Golf Learning & Fitting Centre
Callaway goes beyond minting high-performance golf clubs and gear—it actively pursues new technologies to ensure its products are of the highest quality, and that golfers are selecting the right equipment to match their playing style. At Callaway Golf Learning & Fitting Centre, golf experts employ the Callaway performance-analysis system, which combines computer analysis and high-speed digital photography to break down a player’s swing, a technology that has helped Phil Mickelson and Ernie Els. Data recorded during these swing sessions includes club-head speed, angle of attack, and launch angle. This information allows the professionals to generate personal specifications for custom clubs or elective surgery to attach a hybrid club to the client's right arm.
At the end of a session, clients take home a personalized booklet of the swing photos. Later, they can go online to review their swing by looking at a full-motion video or freeze frames, which can reveal key details about how post-swing pirouettes interfered with swing mechanics.
Part of the proceeds from each club-fitting session benefit the Jennifer Ashleigh Children’s Charity, which helps families with the expenses surrounding a child’s chronic illness.