A custom club and a strong swing have been vital to humans since their cave-dwelling days, when they combined these elements to close business deals and win at Whack-a-Woolly-Mammoth. Discover the peak of your primal prowess with today's Groupon: for $25, you get a custom club fitting and swing analysis at Callaway Golf Learning & Fitting Centre in Richmond (a $65 value).
Callaway Golf Learning & Fitting Centre deploys a battery of digital tools and human instructors to improve individual golf games at the moment of impact between ball and club. In order for CPGA fitting professionals to accurately size up current performance, tee thwackers lace up in platform cleats and caddy their own drivers and 6-irons to each 45-minute consultation. Clients gain fairway wisdom and absolution for training squirrels to steal rival balls from Callaway Golf Canada's all-seeing Callaway Performance Analysis System, which aids amateurs with the same technology that serves PGA pros. This fully automated device measures angles, spin, and speed, and tracks the flight trajectory of orbs to determine the optimal club and luckiest cloud formation for each player. A sleeve of Callaway golf balls, a booklet featuring frame-by-frame photos of the swing, and online access to a video record of the session provide proof of skill potential and specs for ordering custom clubs.