In 2007, doctors diagnosed approximately 10,400 children younger than 15 years old with cancer, according to a report from the National Cancer Institute—and cancer was the leading cause of death by disease for children in the United States. Let your morning brew contribute to pediatric-cancer research with this Grassroots campaign: for $44, you get a variety pack with four 12-ounce bags of fair-trade coffee from Callie's Coffee (a $60 value). The variety pack includes one bag of each of the following: dark roast, medium roast, espresso, and decaf. Each bag’s label bears a drawing made by a child affected by cancer.
When Callie Lentz lost her 3-year-old friend Ben to an incurable form of neuroblastoma, she was struck with a desire to prevent that same suffering in other families. From start to end, she witnessed Ben’s struggle with the disease, but instead of cowering in the face of the inexplicable, she found determination. At age 7, she came up with the idea of Callie’s Coffee, an organization that raises money for the Ben Towne Foundation. Partnering with Camano Island Coffee Roasters, Callie’s parents and two brothers got to work in the family garage, packaging and delivering organic, shade-grown, and fair-trade coffee blends. Each coffee bag’s label also bears a drawing by a pediatric-cancer patient or survivor to remind drinkers of the imaginations affected by the disease. With each bag sold, 20% of the profits go to the Ben Towne Foundation, which funnels 100% of the funds into cancer research, including Dr. Michael Jensen’s work reprogramming the body’s defense system to destroy cancer cells. To further help, individuals can join Callie's Club to receive a discounted monthly supply of coffee and create an annuity for pediatric cancer research.
Learn more about social ventures and the way Groupon is partnering with them at the Groupon Grassroots blog.