Every local community has a story, a history, and a unique personality that cannot be replicated. This is often thanks to specialized, small-scale businesses, like this one, which contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community. Small, independent businesses offer diverse products and services, fostering economic resilience by removing the local economy’s dependence on a single industry. When you buy local, you build local, and deepen your connection to your own community.
As a result, patronizing a local business like this is an act of community building. Check out their website to learn more about the local experience you can discover today.
Did You Know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
A Chat with Cerissa’s Hair Square
What services does your business offer and what makes your business stand out from the competition?
I have been in the business for over 17 years and have prided myself in really listening to my clients’ needs and wants, especially with what they envision.
What was the inspiration to start or run this business?
I have owned and successfully run my own salon in Southen California, but since moving to the East Bay area I have the desire to also be just as successful locally.
What do you love most about your job?
My relationships that I get to build with my lovely clients, who have given me the opportunity to show them my talents, as well as seeing the smile they have when they leave my chair.
What is the best reaction you’ve ever gotten from a customer?
“Please don’t ever move back to Southern California, I would never let anyone else do my hair.”