Like fire drills and flea bombing, summer festivals provide a great excuse to get out and enjoy nature. Turn off your lights and proceed carefully to a designated location with today’s Groupon: for $15, you get one general-admission ticket to the Up North Fourth festival, including entrance to the Short’s Brewery Experience, from 4 p.m. to 8 p.m. on July 2 in Charlevoix (up to a $35 total value). Guests must be 21 years old to participate in the Short’s Brewery Experience; kids younger than 5 are admitted for free.
The inaugural Up North Fourth festival gathers musicians and munchies in Charlevoix’s East Park for a barbecue worthy of the finest red-checked blankets. Fill mouths with Cross Fisheries’ whitefish tacos as Eufórquestra and its entourage of drummers and hula-hoopers stuff ears with afro-Caribbean funk, or pair the tang of Friske’s barbecue ribs with the twang of rockabilly crew Delilah DeWylde and the Lost Boys. Hop-loving attendees can sample five 7-ounce pours of Short’s Brewery’s best imbibeables—including Nicie Spicie and the experimental dessert beer, Key Lime Pie—and leave with commemorative mugs and the taste of barley on their tongues.
The East Park overlooks beautiful Round Lake and the Charlevoix City Marina and provides a clear view of Gatsby’s party in West Park. The Up North Fourth festival is family-friendly sustenance and socialization occasion. Proceeds from the festival benefit Keep Charlevoix Beautiful, an organization that helps the city retain its title of one of America’s Prettiest Towns bestowed by Forbes magazine.