Running shoes usually have logos that evoke the idea of speed, such as a swoosh, a cheetah driving a go-kart, or a child growing up. Be the fastest human you know with today's Groupon: for $25, you get $50 toward running shoes at Charlotte Running Co..
Founded by a pair of rival runners, Charlotte Running Co. outfits athletes with walking and running kicks from well-known brands including Nike, Adidas, Brooks, Saucony, New Balance, Mizuno, Asics, and more. The store’s custom fitting process unites patrons with pairs by measuring their feet and analyzing their gait. To do so, customers jog on a treadmill while a knowledgeable staff member observes video feedback and dangles a carrot just beyond their reach. Staff members then help patrons as they peruse a wide selection of athletic shoes, such as Asics 2170 ($110), Saucony Triumph 9 ($135), and Karhu Racer Rides ($100).
Charlotte Running Co.
A treadmill might not be the first thing you’d picture in an athletic store, but for the skilled staff of Charlotte Running Co., it’s a key step in the art of finding the perfect fit. After lacing up or sweet-talking on a pair of shoes from Adidas, Nike, or Saucony, patrons hop aboard the treadmill, and the ‘gait analysis’ begins. Aided by a video feedback system, the specialists analyze each both the customer’s strides and the performance of the shoes to identify the ideal levels of support and cushioning, as well as the perfect fit–a process made much more precise by seeing the fancy footwear in action.
In addition to running shoes that can help increase speed and safety, Charlotte Running Co. can outfit its patrons in other jog-friendly gear. The FuelBelt keeps much-needed fluids at the ready on long runs, while shirts from Nike help to keep bodies cool, reducing runners' need to jog in the penguin habitat at their local zoo.