Every local community has a story, a history, and a unique personality that cannot be replicated. This is often thanks to specialized, small-scale businesses, like this one, which contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community. Small, independent businesses offer diverse products and services, fostering economic resilience by removing the local economy’s dependence on a single industry. When you buy local, you build local, and deepen your connection to your own community.
As a result, patronizing a local business like this is an act of community building. Check out their website to learn more about the local experience you can discover today.
Did You Know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
Christina Bird Acupuncture
When Christina Bird first began studying the human body, she was mostly interested in movement. She earned a BA in athletic training before spending 3.5 years as a personal trainer, during which time she analyzed the body with the end goal of maximizing bodily strength and performance. But after reading a book on alternative medicines, she was inspired to enrich her education. She enrolled in the Pacific College of Oriental Medicine, where she learned about Eastern wellness therapies, nutrition, and herbology. In the course of her studies, she became partial to acupuncture, particularly after witnessing the pain relief it provided to oncology and hematology patients at Rady Children's Hospital.
Today, she operates her own practice at Christina Bird Acupuncture. She works with clients who are tackling acute and chronic ailments as well as those just seeking relaxation. The initial session includes a consultation to determine each visitor's health issues, lifestyle, and goals for treatment, which Christina uses to design a custom treatment plan. She has worked with patients on everything from headaches and PMS to insomnia and sciatica. After their initial round of sessions, many clients revert to a monthly or quarterly maintenance schedule.