Jump to: Reviews | Jeans vs Genes

Jeans are the uniform of the casual tomboy, the downtown diva, and Billy Jean. Today's Groupon gets you $100 worth of designer denim apparel for $45 at cityblue apparel & denim, an Old Town boutique organized to help you find the pair of fantasy jeans that you keep in your heart closet. Whether you've got a flair for flares, an addiction to cigarette jeans, or you push toward pedal-pushing pedal pushers, cityblue has the stone washed, pre-torn, or impeccable indigo denim of your dreams.

The quintessential American pant, jeans have been associated with cool and comfort ever since the first cowboy and cowgirl locked eyes across the pasture and rode off to get married and raise cowbabies. Denim has become increasingly acceptable in the workplace, at dressy formal occasions, and at home fumigations. cityblue carries jeans for men and women of all styles and budgets. For less than the $100 value of your Groupon, you can easily snag styles from Blank and Rivet De Cru, or splurge on styles from Citizens for Humanity ($154+), 7 for All Mankind ($154+), Genetic ($198+), William Rast ($165+), Rich & Skinny ($142+), and more.

The fitting experts at cityblue undergo denim-fitting training so rigorous it would make even the shoppingest shopaholic fit to be tied. By studying the unique sizing quirks of each designer, cityblue's staff knows how to divine the perfect size and style from any label. The abundance of durable blue material might be intimidating, but the friendly staff can help organize your jean desires into a manageable medley. If you’re all stocked up on rugged cotton twill, cityblue also offers casual shirts from Junk Food, Splendid, Nation LTD, and more ($27+), in addition to accessories such as colorful scarves ($39+), gloves ($41+), belts ($81+), and locally designed jewelry ($160+).

Reviews

NBC Chicago, Time Out Chicago, and Cheeky Chicago all have featured cityblue. Here's what they say:

• Old Town isn’t known as a denim destination, but the folks behind this new shop are hoping to change that. Pop in for the latest jeans ($62–$250) by Genetic, Citizens of Humanity, William Rast and more men’s and women’s brands, and stay for the selection of T-shirts, accessories and rock & roll–inspired art. – Kevin Aeh, Time Out Chicago
• Each stack of jeans is accompanied with a photo next to it, explaining the fit and wash – which means customers pining for a specific fit in their jeans will spend less time ruffling through piles in an endless search – and more time trying on what they are looking for. – Kim Peiffer, Cheeky Chicago