The life of a snowflake starts with delicate, atmospheric crystal formation and ends with sudden mangling beneath the snowboards of teenagers. Frolic in nature's snowy beauty with today's Groupon: for $24, you get a full-service ski or snowboard tune-up at Cole Sport, valid at four locations in Park City (a $49.99 value).
Winner of awards from SnowSports Industries America and Freeskier, Cole Sport is a hub of skiing and snowboarding expertise that ensures maximum shredding with thorough tune-ups. Skilled staff members use the Montana Crystal Glide Finish machine to spruce up disheveled slope-slicers, buffing away scratches and yetis' fingerprints from edges and bases. The mechanism performs a stone grinding before technicians wax and polish freshly buffed boards by hand. Customers can pick up their refurbished equipment 24 hours after leaving it one of Cole Sport's stores, three of which are located on or near ski resorts.
After living in Utah for a decade, Gary and Jana Cole fell in love with the mountains, inspiring them to open their namesake store in 1982 as a means of helping others enjoy the region's snowy slopes and rugged trails. At four locations throughout Park City, alpine adventurers can rent or buy name-brand skis and snowboards to replace their trusty but outdated cafeteria trays, gear up with fashionable and practical snow-sport apparel from brands such as Kjus and Bogner, or bring in worn-out equipment for expert repairs.
In the summer, Cole Sport helps athletes return to the outdoors after a fear of yetis kept them cooped up inside all winter. Cyclists test out models from a fleet of Giant road, mountain, and cruise bikes at the Giant Bicycles concept store, and aquatic athletes can find Surftech stand-up paddleboards to help them explore Utah's natural lakes and in-ground pools.