The life of a snowflake starts with delicate, atmospheric crystal formation and ends with sudden mangling beneath the snowboards of teenagers. Frolic in nature’s snowy beauty with today’s Groupon to Concrete Wave. Choose between the following options:
- For $15, you get a snowboard tune-up (a $30 value).
- For $25, you get $50 worth of snowboard and skateboard apparel, equipment, and accessories. <p>
The knowledgeable staff at Concrete Wave, located 20 miles from Wachusett Mountain, bolsters boards with a detailed tune-up, preparing snow-surfers for months of downhill navigation. The technicians sharpen board edges and thoroughly clean the base of each board, sloughing off speed-decreasing detritus and readying it to cut quickly through flurries of snow or particularly thick steaks. After a shine-enhancing hot-wax application, the snow savants buff the vessels. Alternatively, customers can prepare for seasonal skating and snow outings with gear from West Coast brands, which fills the store’s racks and shelves. Helmets ($50–$100) safely cradle noggins and delicate cantaloupes, protecting them from unwanted impact. Skaters can grip skateboards with sneakers from Vans, Nike SB, and The Hundreds ($40+), or prepare for snowflake onslaughts with outdoor gear from Volcom and Spacecraft ($30+).
Concrete Wave brings a slice of California style to the Northeast. For more than 20 years, the shop's primary focus has been skateboarding. In addition to stocking decks and boards from makers such as Alien Workshop, Zero, and Original Longboards, Concrete Wave sells skate shoes and clothes from Nike, DC, Vans, and Volcom, among others.
Despite the emphasis on skating—which extended to the opening of a partner skate park in 2008—the shop is also as passionate about powder as an enthusiastic makeup artist. Technicians in the board shop tune up snowboards in preparation for the winter snow season and also sell boards, boots, bindings, and apparel from brands such as Salomon, Vans, DC, and Dakine.