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Highlights

Your signature style is what differentiates your jewelry brand from the competition. It is what sets the tone for everything you design, fabricate, and communicate. With a clear description and professional visual presentation of your jewelry brand, you’ll be ready to step out in public and monetize your work, regardless of whether you’ve been in business for one year or ten.

In this class we will work both independently and in groups to: 

  • create a mission statement that is clear, effective, and relevant to your business. You will define the core concepts for your business and identify the value proposition that differentiates you in the marketplace
  • develop a logo concept (or revise your existing branding), based on color theory and typography. In this session we will also discuss packaging, display, and key words that you’ll identify and integrate into your brand
  • establish a photography style that’s best suited for your work. We will discuss photography best practices for a variety of purposes (including show applications, social media, look books/sales materials), helpful photography tools, and online services that will cost-effectively deliver professional-looking images
  • craft a marketing and publicity strategy that’s relevant to your brand. We will discuss best practices for social media, pitching your brand or business to the press (both trade and consumer), and pitching etiquette in general
  • assess trade and retail shows, what they are, what the benefits and costs of doing them are, and how to know when you’re ready
  • present your brand to the class, because being able to talk about your brand with confidence and clarity is critically important to the success of your jewelry business

At the conclusion of this course you will have the tools to set yourself apart and make your brand memorable, relatable, and enduring to consumers of all types. 

COURSE REQUIREMENTS:

To get the most out of this class it will be helpful to have started building your jewelry or wearable art business and to have a collection of at least 10-15 pieces. Public speaking is required.

COURSE MATERIALS:

  • Writing implement and notebook
  • Internet access
  • Computer and PowerPoint or similar presentation software
  • Printer access
  • An open mind

Class Starting Wednesday, March 04

7 sessions

  • Wednesday, March 04, 6:30PM- 9:30PM
  • Wednesday, March 11, 6:30PM- 9:30PM
  • Wednesday, March 18, 6:30PM- 9:30PM
  • Wednesday, March 25, 6:30PM- 9:30PM
  • Wednesday, April 01, 6:30PM- 9:30PM
  • Wednesday, April 08, 6:30PM- 9:30PM
  • Wednesday, April 15, 6:30PM- 9:30PM

The class identified is made available through CourseHorse, a 3rd party marketplace for Jewelry classes and more. Groupon is not affiliated with or sponsored by the merchant, Brooklyn Metal Works, in connection with this offer. Please contact Groupon customer service for all inquiries related to this offer. Inquiries placed to CourseHorse will be directed back to Groupon.

About This Deal

Your signature style is what differentiates your jewelry brand from the competition. It is what sets the tone for everything you design, fabricate, and communicate. With a clear description and professional visual presentation of your jewelry brand, you’ll be ready to step out in public and monetize your work, regardless of whether you’ve been in business for one year or ten.

In this class we will work both independently and in groups to: 

  • create a mission statement that is clear, effective, and relevant to your business. You will define the core concepts for your business and identify the value proposition that differentiates you in the marketplace
  • develop a logo concept (or revise your existing branding), based on color theory and typography. In this session we will also discuss packaging, display, and key words that you’ll identify and integrate into your brand
  • establish a photography style that’s best suited for your work. We will discuss photography best practices for a variety of purposes (including show applications, social media, look books/sales materials), helpful photography tools, and online services that will cost-effectively deliver professional-looking images
  • craft a marketing and publicity strategy that’s relevant to your brand. We will discuss best practices for social media, pitching your brand or business to the press (both trade and consumer), and pitching etiquette in general
  • assess trade and retail shows, what they are, what the benefits and costs of doing them are, and how to know when you’re ready
  • present your brand to the class, because being able to talk about your brand with confidence and clarity is critically important to the success of your jewelry business

At the conclusion of this course you will have the tools to set yourself apart and make your brand memorable, relatable, and enduring to consumers of all types. 

COURSE REQUIREMENTS:

To get the most out of this class it will be helpful to have started building your jewelry or wearable art business and to have a collection of at least 10-15 pieces. Public speaking is required.

COURSE MATERIALS:

  • Writing implement and notebook
  • Internet access
  • Computer and PowerPoint or similar presentation software
  • Printer access
  • An open mind

Class Starting Wednesday, March 04

7 sessions

  • Wednesday, March 04, 6:30PM- 9:30PM
  • Wednesday, March 11, 6:30PM- 9:30PM
  • Wednesday, March 18, 6:30PM- 9:30PM
  • Wednesday, March 25, 6:30PM- 9:30PM
  • Wednesday, April 01, 6:30PM- 9:30PM
  • Wednesday, April 08, 6:30PM- 9:30PM
  • Wednesday, April 15, 6:30PM- 9:30PM

The class identified is made available through CourseHorse, a 3rd party marketplace for Jewelry classes and more. Groupon is not affiliated with or sponsored by the merchant, Brooklyn Metal Works, in connection with this offer. Please contact Groupon customer service for all inquiries related to this offer. Inquiries placed to CourseHorse will be directed back to Groupon.

Need To Know

Promotional value expires Apr 15, 2020.
  • ALL SALES FINAL.
  • Must be 18 or older to attend
  • Voucher valid only for date and time listed; may not be exchanged, altered, or redeemed for other dates, but may send a friend in place.
  • Must present CourseHorse confirmation email upon arrival.
  • Purchaser name must be provided at checkout; this information will be shared with CourseHorse and course provider for purposes of order fulfillment.
  • Groupon voucher Terms of Sale and Extraordinary Event Policy do not apply.
  • Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.
  • Offer is not eligible for our promo codes or other discounts.
  • Note, additional equipment or materials may be required or included in purchase price, see course description for details.
  • Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services. Offer is not eligible for our promo codes or other discounts.

About Brooklyn Metal Works