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SEO for Beginners

General Assembly

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Highlights

Search engine optimization (SEO) is about improving the visibility of a website in “organic” (non-paid) search engine results. This no n

What You'll Get

Search engine optimization (SEO) is about improving the visibility of a website in “organic” (non-paid) search engine results. This no nonsense introduction will pull back the veil and unmask this mysterious thing called SEO, helping you to understand and start using it. You will be able to start improving your website’s rankings in the search engines.

You’ll learn why your website needs SEO, what are the most important things you need to be doing to improve your SEO, the basics of how to do those things, and what the future holds for SEO.

Taught by a professional SEO, he’ll share with you the secrets and tools the professionals use. Whether you already have a website or not, this course will give you the basic understanding you need to start driving customers with search engine optimization.

Takeaways

  • What is SEO and why does it matter?
  • Find out what your customers are searching for online.
  • Begin keyword research to create valuable content for your niche.
  • Be able to optimize a web page and start ranking for your keywords.
  • Secret tips and tools of a professional SEO.
  • Easy wins to start improving the ranking of your website today.
Prereqs & Preparation
No prerequisites are required for this course and a website is NOT required.

Preparation: Please bring a laptop + and write down a couple of sentences about what you would like to learn about SEO.

Bonus: If you have a website and would like us to review it let us know. If not think of a niche you would like to explore.

A computer will not be provided.

The class identified is made available through CourseHorse, a 3rd party marketplace for SEO classes and more. Groupon is not affiliated with or sponsored by the merchant, General Assembly, in connection with this offer. Please contact Groupon customer service for all inquiries related to this offer. Inquiries placed to CourseHorse will be directed back to Groupon.

The Fine Print

Expiration varies.

  • ALL SALES FINAL.
  • Must be 18 or older to attend
  • Voucher valid only for date and time listed; may not be exchanged, altered, or redeemed for other dates, but may send a friend in place.
  • Must present CourseHorse confirmation email upon arrival.
  • Purchaser name must be provided at checkout; this information will be shared with CourseHorse and course provider for purposes of order fulfillment.
  • Groupon voucher Terms of Sale and Extraordinary Event Policy do not apply.
  • Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.
  • Offer is not eligible for our promo codes or other discounts.
  • Note, additional equipment or materials may be required or included in purchase price, see course description for details.
  • Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services. Offer is not eligible for our promo codes or other discounts.

General Assembly

Class, Business Training
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