The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and.
What You'll Get
The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Even without any digital marketing experience, you may have been assigned a digital marketing role, work at a creative agency, or own the digital decisions for small company.
This class is intended for beginners to gain a deeper understanding of digital marketing.
This activity-driven class will equip you with tips and strategies on how to devise your brand and marketing strategy, what digital channels are available to you and how to use them, and how to track and analyze all of your marketing efforts with data-driven decisions.
- Learn how to create a basic brand/marketing strategy
- List and execute at least 5 key best practices on content marketing
- Identify and describe at least 3 marketing techniques for each channel
- Walk away with examples of KPIs and metrics to track
- Laptop with power cord
- Project/company that you want to focus on during the exercise portion
A computer will not be provided.
The class identified is made available through CourseHorse, a 3rd party marketplace for Digital Marketing classes and more. Groupon is not affiliated with or sponsored by the merchant, General Assembly, in connection with this offer. Please contact Groupon customer service for all inquiries related to this offer. Inquiries placed to CourseHorse will be directed back to Groupon.
The Fine Print
Promotional value expires Nov 9, 2019.