Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet need
What You'll Get
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of instructors will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.
Students of this workshop will learn:
- Where and how to find the necessary data and research inputs to customer journey maps
- Proven consumer journey map design methodologies used for major brands and products
- How to implement consumer journey maps as shown by real business case studies
- None! Please bring your laptop to class.
A computer will not be provided.
The class identified is made available through CourseHorse, a 3rd party marketplace for Marketing classes and more. Groupon is not affiliated with or sponsored by the merchant, General Assembly, in connection with this offer. Please contact Groupon customer service for all inquiries related to this offer. Inquiries placed to CourseHorse will be directed back to Groupon.
The Fine Print